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HealthFocus International

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By: Sean Moloughney

Editor, Nutraceuticals World

HealthFocus International, St. Petersburg, FL, has released its 2005 USA trend report, “The National Study of Public Attitudes and Actions Toward Shopping and Eating.” The company advises marketing and advertising professionals to rethink the way they are currently marketing products. HealthFocus believes the new marketing trend for the future is “multi-dimensional marketing” and emphasizes that “benefit based” communications are more compelling for shoppers than “need state” or “condition based” communications. The report also cautions marketers to watch out for “one-size-fits-all” nutritional advice and stresses that there is no such thing as an average shopper when it comes to the health and nutrition market.

For more information: HealthFocus International, 727-821-7499; E-mail: jjohnson@healthfocus.com; Website: www.healthfocus.com/
2005trendreport.htm.

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